Privacy Policy
OVERVIEW
This Privacy Policy describes how Yaniir LLC (“Yaniir,” “we,” “us,” or “our”) collects,
uses, shares, and safeguards personal information when you interact with our website,
place an order, subscribe to updates, or engage with our campaigns (including
Kickstarter pre-launch activities).
I. Who We Are
Yaniir is a creator-owned design brand based in Minneapolis, Minnesota. We produce
artisan gaming accessories, including modular dice jewelry and custom-crafted resin
dice. Our online store is hosted through Shopify and used to manage sales, fulfillment,
and customer communications.
Yaniir acts as the Data Controller for personal information collected through our website.
This means we determine the purposes and methods of processing your data. In certain
limited cases (such as when relying on third-party shipping or payment providers) those
entities may process your information on our behalf or in accordance with their own
terms.
We are committed to protecting your privacy and processing personal data lawfully,
fairly, and transparently in accordance with global privacy laws, including GDPR, CCPA,
and other applicable frameworks.
II. Scope
This Privacy Policy applies to personal information collected through our websites
(yaniir.com and yaniir.myshopify.com), email campaigns, Kickstarter launch
communications, support interactions, and fulfillment-related tools and platforms.
It does not apply to third-party platforms, such as Kickstarter, Google, Facebook, or
Shopify itself, even if accessed through our Site. Those entities maintain their own
privacy policies, which we encourage you to review independently.
III. What We Collect
We collect personal information to fulfill orders, communicate with you, operate and
improve our website, and understand how our community engages with Yaniir across
different platforms. The information we collect falls into the categories below.
A. Information You Provide Directly
You provide personal information when you:
- place an order on our website
- subscribe to our newsletter or Kickstarter prelaunch notifications
- participate in giveaways, promotional offers, collaborations, or exclusive drops
(including on platforms such as Etsy, Instagram, Facebook, Linktree, Redbubble,
or others) - contact us for support or questions
- respond to surveys or submit feedback
Examples of information we collect:
Your name, email address, shipping and billing addresses, phone number (if provided),
payment information (processed securely by payment providers), and any preferences
or messages you choose to share. Payment information (such as credit card numbers)
is processed securely by payment providers. We do not store your payment card
details.
We collect only what’s necessary to provide our products and services, and we do not
use this information for purposes beyond those stated unless you give us permission.
B. Information We Collect Automatically
When you visit our website, interact with our email campaigns, or engage with certain
marketing tools, we automatically collect technical and usage data to help us improve
our services and understand audience interests.
Examples of information we collect:
IP address, browser type and version, device identifiers, time zone settings, pages
visited, links clicked, referring/exit pages, and time spent on each page.
This information is collected through cookies, pixels, and analytics tools (see our Cookie
Policy for details). It is generally processed in aggregate and not used to identify
individuals, except when linked to your direct communications or purchases.
C. Information from Third Parties
We may receive information from third parties to help us operate and improve our
business. These sources include:
- Analytics providers (such as Google Analytics)
- Advertising platforms (such as Shopify Audiences, Meta Ads)
- Email marketing services (open/click metrics)
- Crowdfunding or prelaunch tools (such as Kickstarter or linktr.ee signup
forms)
This information helps us measure interest in our products, understand how people find
Yaniir, and refine our marketing. We do not purchase data lists or sell your personal
information to outside marketers. We do not share your personal information with third
parties for their independent marketing purposes.
D. Sensitive Personal Information
We do not intentionally collect sensitive personal information (such as racial or ethnic
origin, religious beliefs, health, or biometric data). If you believe you have submitted
sensitive data, please contact us to have it removed.
IV. How We Use Your Information
We use your personal information to:
- Process and fulfill your orders
- Communicate with you about purchases, shipping, customer service, and
product updates - Send marketing emails or newsletters, if you have consented
- Improve our website, products, and marketing (using aggregated, anonymized
analytics) - Comply with legal and regulatory obligations
We do not use your personal information to train AI models, develop algorithms, or for
automated profiling beyond what is necessary for website analytics and fraud
prevention.
A. Legal Basis
If you are located in the European Union, United Kingdom, or other jurisdiction that
requires it, we process your information only where we have a legal basis, including:
- Your consent (such as for marketing emails or optional cookies)
- To fulfill a contract (such as processing your order or providing support)
- Compliance with legal obligations
- Our legitimate interests (such as to improve our services or prevent fraud),
unless those interests are overridden by your rights
We do not sell your personal information or use it for automated profiling or decision-
making that produces legal or similarly significant effects.
For more information on how and with whom we share your data, see “How We Share
Your Information.”
V. How We Share Your Information
A. Who We Share Your Data With
We may share your personal information with trusted third parties for the following
purposes:
- Service Providers: We work with Shopify, payment processors (such as Paypal
and Stripe), shipping and fulfillment partners, analytics services (such as Google
Analytics), and marketing/email vendors who help us operate, secure, and
improve our website and services. These providers are contractually required to
protect your data and process it only as instructed by us. A list of core service
providers and the functions they perform is available upon request. - Professional Advisors: We may share information with legal, accounting, or
other professional advisors as needed for business operations and compliance. - Legal Compliance: We may disclose your information to comply with laws, legal
requests, court orders, or to protect our rights or the safety of others. - Business Changes: In the unlikely event of a business transfer, merger,
reorganization, or sale of assets, your information may be transferred as part of
that transaction, subject to applicable privacy laws. - With Your Consent: We will ask for your explicit permission before sharing your
information with third parties for purposes not covered by this Privacy Policy.
We do not sell your personal information or share it with third parties for their
independent marketing purposes.
B. International Transfers
Your personal information may be transferred to and processed in countries outside
your home jurisdiction, including the United States and Canada, where our service
providers are located. Where required by law, we implement appropriate safeguards
(such as Standard Contractual Clauses (“SCCs”), adequacy decisions, or similar
mechanisms) to protect your data during cross-border transfers.
For more information on Shopify’s data transfer practices, see:
https://www.shopify.com/legal/privacy
VI. How We Store, Retain & Protect Your Data
A. Data Storage
We store and process your personal information using technical, physical, and
administrative safeguards designed to protect your privacy and meet global data
protection standards. Most information is stored securely through Shopify, our payment
processors, or email marketing partners, all of whom are required to use robust security
practices.
B. Data Retention
We keep your personal information only as long as needed for the purposes described
in this policy, such as fulfilling orders, complying with legal obligations, or resolving
disputes.
- Order and account data: Retained for as long as necessary to fulfill your order,
provide support, and for no longer than seven (7) years unless otherwise
required by law or regulatory obligation. - Customer support messages: Retained only as needed to resolve your inquiry
or comply with legal requirements. - Email subscription and marketing data: Retained until you unsubscribe or ask
us to delete your information. - Aggregated or anonymized data: May be retained indefinitely for research or
analytics, as long as it cannot be linked back to you.
We may retain certain information where required by law or where necessary to
establish, exercise, or defend legal claims. You may request deletion of your personal
information at any time by contacting us at yaniirdice@gmail.com, subject to applicable
legal obligations.
C. Data Security
We take your privacy seriously and use industry-standard security measures to help
protect your personal information from unauthorized access, loss, misuse, or alteration.
These safeguards include encryption, access controls, secure storage, regular review of
our security practices, and vendor security assessments.
Our service providers (such as Shopify, payment processors, and marketing partners)
are required to maintain equivalent security standards and to process your data only as
instructed by us. While no system is completely secure, we are committed to continually
improving our safeguards and to notifying you of any significant data breaches if
required by law.
VII. Your Rights
Depending on where you live and applicable data protection laws, you may have the
following rights with respect to your personal information:
- Right to Information: You have the right to know what data we collect, how we
use it, and who we share it with. - Right to Access: You can ask us for a copy of your personal information we
hold. - Right to Correction: You may request correction of inaccurate or incomplete
information. - Right to Deletion: You can ask us to delete your personal information when it’s
no longer needed, or if you withdraw your consent (where applicable). - Right to Restrict Processing: You may request that we limit how we use your
information in certain circumstances. - Right to Object: You may object to our processing of your personal information
when we rely on legitimate interests (subject to certain conditions). - Right to Data Portability: You may request your data in a structured, commonly
used, machine-readable format and (if technically feasible) have it transferred to
another provider. - Right Not to Be Subject to Automated Decision-Making: You have the right
not to be subject to decisions based solely on automated processing that have
legal or similarly significant effects on you. - Authorized Agents (California Residents): If you’re a California resident, you
can appoint an authorized agent to exercise these rights for you.
To exercise any of these rights, please contact us at yaniirdice@gmail.com. We may
need to verify your identity before processing your request, and we will respond within
the timeframe required by law (usually within 30 days).
We may deny requests where permitted by law, such as if fulfilling your request would
violate the rights of others or conflict with our legal obligations. If you are dissatisfied
with our response, you may have the right to lodge a complaint with a data protection
authority in your region.
A. Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely
on automated decision-making (which includes profiling), when that decision-making
has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise
significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that
does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions.
This blacklist persists for a small number of hours. - Temporary blacklist of credit cards associated with blacklisted IP addresses. This
blacklist persists for a small number of days.
VIII. Your Controls
You can manage how we collect and use your personal information in several ways:
- Email & Marketing Preferences: You can unsubscribe from marketing or
promotional emails at any time using the link at the bottom of every email. We do
not send marketing emails without prior consent where required by law.
Transactional communications are not considered marketing. - Cookie & Tracking Preferences: Manage your cookie preferences using your
browser settings or the cookie consent tools provided on our website. - Third-Party Platforms: If you interact with us via social media (e.g., Instagram,
Facebook) or other platforms (e.g., Kickstarter, Etsy), your data is also subject to
those platforms’ privacy controls and policies. - Data Access & Deletion: You may request access to, correction of, or deletion
of your personal data by contacting us directly at hello@yaniir.com.
For certain requests, we may require verification of your identity before taking action.
We will always respect your legal rights regarding your personal information.
IX. Cookie Policy
A. What Are Cookies?
Cookies are small text files placed on your device when you visit our websites or use
our Services. They serve a variety of functions, including enabling platform functionality,
remembering user preferences, enhancing security, and analyzing usage patterns.
B. Types of Cookies We Use
We use several categories of cookies and similar tracking technologies:
- Strictly Necessary Cookies. Essential for the operation of our website (such as
managing shopping carts, processing orders, and enabling security features). - Performance & Analytics Cookies. Help us understand how users interact with
our website by collecting aggregated information on traffic and performance (for
example, through Shopify and Google Analytics). - Functional Cookies. Enable enhanced functionality and personalization, such as
remembering your preferences and settings. - Advertising & Social Media Cookies. Used by our marketing and social media
partners to deliver relevant content and measure the effectiveness of campaigns.
For a current list of cookies used by our storefront, please refer to Shopify’s cookie
documentation: https://www.shopify.com/legal/cookies.
C. Managing Cookies
When you first visit our website, you may be presented with a cookie banner that allows
you to accept, reject, or customize non-essential cookies. You can manage your
preferences at any time by adjusting your browser settings or using the controls
provided on our website.
Most browsers let you refuse, accept, or delete cookies through their “Tools” or
“Preferences” menus. Blocking cookies may affect website performance and limit
certain features. For more information about managing cookies, visit
www.allaboutcookies.org
You may also opt out of targeted advertising from participating partners by visiting:
- Network Advertising Initiative. NetworkAdvertising.org/Managing/Opt_Out.asp
- Digital Advertising Alliance. AboutAds.info/Choices/
- European Interactive Digital Advertising Alliance. YourOnlineChoices.eu
D. Third-Party Cookies
Some features, such as links or sign-up forms for our Kickstarter campaigns or other
platforms, may direct you to third-party websites or use embedded tools. These third
parties (including Kickstarter, crowdfunding partners, and social media platforms) may
set their own cookies or tracking technologies, which are not controlled by Yaniir.
We encourage you to review the privacy and cookie policies of those platforms for
information about their practices and your choices.
E. Do Not Track Signals
Our website does not currently respond to browser-based Do Not Track (“DNT”) signals.
You can still use other privacy settings and tools to control tracking preferences.
F. Updates to This Cookie Policy
We may update our cookie practices from time to time to reflect changes in technology,
legal requirements, or how we operate. Please review this section periodically for the
latest information.
X. General Provisions
A. Policy Updates
We reserve the right to update this Privacy Policy at any time to reflect changes to our
practices, legal requirements, or services. When we do, we will revise the “Last
Updated” date at the top. Material changes will be posted prominently and, where
required, communicated directly (such as via email or platform updates). We encourage
you to review this Policy periodically. Continued use of our Services after any update
constitutes acknowledgement of the revised Privacy Policy.
B. Other Policies
For information regarding purchases, refunds, returns, product usage, and your legal
rights or obligations as a customer, please review our Terms of Service and Refund
Policy.
For dispute resolution, arbitration, and governing law, please see the relevant section of
our Terms of Service.
C. Contact Us
If you have questions about this Policy, please contact our Compliance Team at
hello@yaniir.com or through snail mail to:
Yaniir LLC
Attn: Compliance Team
2136 Ford Parkway
#5514
Saint Paul, MN 55116
United States
C. Contact a Data Protection Authority
If you are concerned about how we may collect and use data, please contact us. You
also have the right to contact your local Data Protection Authority (“DPA”) if you prefer.
To contact your local DPA, refer to the links below:
- EEA. DPA Directory (edpb.europa.eu/about-edpb/about-edpb/members_en)
- UK. Information Commissioner’s Office (ICO) (ico.org.uk/global/contact-us/)
- Canada. Office of the Privacy Commissioner (OPC) (priv.gc.ca/en/privacy-
topics/information-and-advice-for-individuals/reporting-concerns-and-filing-
complaints/)
Please note that we are located in the United States and may not be subject to the
jurisdiction of all DPAs listed above; however, we will make a good faith effort to
respond to concerns from any user, regardless of location.
Where appropriate, your local DPA may also forward the matter to our supervisory
authority (https://mn.gov/admin/data-practices/data/contacts/) the Department of
Commerce or FTC for consideration.
Last Updated: 9/4/2025